Nairobi, Kenya — Kenya’s tourism sector has staged a remarkable comeback, recording robust growth in 2025 and reaffirming its role as a key pillar of the national economy. According to the latest Kenya Tourism Sector Performance Report 2025, the country generated approximately KSh 500 billion in tourism earnings, driven by a significant rise in both international […]
Senior business leaders, conservation scientists, government officials and financiers met in Arusha on December 15, 2025, to examine how Tanzania’s tourism sector can continue to grow without undermining the ecosystems it depends on. Convened by the Tanzania CEO Roundtable and the International Union for Conservation of Nature (IUCN), the meeting focused on integrating nature-based solutions […]
President William Ruto has officially transferred the management of Amboseli National Park from the national government to the County Government of Kajiado, marking the end of a five-decade push by Maa leaders for local stewardship of the iconic conservation area. The declaration was made on Saturday, November 8, 2025, during the final day of the […]
Nairobi, Kenya – Ride-hailing giant Uber has expanded into wildlife tourism with the launch of Uber Safari, a new service that allows customers to book guided safari trips to Nairobi National Park directly through its app. The feature enables users to reserve three-hour day or night safari experiences between two and 90 days in advance. […]
In a groundbreaking move aimed at bolstering its commitment to environmental conservation and sustainable tourism, the cabinet secretary Tourism and Wildlife Dr Alfred Mutua has announced an ambitious plan to ensure that every tourist visiting the country plants a tree. This initiative, dubbed “One Tree per Tourist,” marks a significant step forward in the nation’s […]
