MERU COUNTY, Kenya – Farmers in tobacco-growing regions are expected to benefit from a new initiative aimed at promoting crop diversification and strengthening agricultural support systems to enhance livelihoods and improve public health.
The initiative was the focus of a consultative meeting held in Meru County, bringing together representatives from the World Health Organization (WHO), the Food and Agriculture Organization (FAO), the Cereal Growers Association, and the Tobacco-Free Farms Initiative.
The stakeholders discussed strategies to support farmers in gradually transitioning from tobacco cultivation to alternative crops that are more sustainable, profitable, and environmentally friendly. The discussions also explored ways to strengthen collaboration among the health, agriculture, and water sectors to ensure a smooth and successful transition for farming communities.
Speaking during the meeting, Meru Governor Rev. Isack Mutuma emphasized the need to create viable economic opportunities for farmers while safeguarding public health.

“Our goal is to ensure that farmers have access to alternative crops that can provide reliable incomes while also promoting healthier communities,” said Governor Mutuma.

Participants noted that tobacco-growing regions, particularly those located in arid and semi-arid areas, face unique challenges that require targeted interventions. Among the proposals discussed were investments in water infrastructure, including boreholes and irrigation systems, to boost agricultural productivity and support the cultivation of alternative crops.
The meeting also highlighted the importance of public awareness campaigns to educate communities about the health risks associated with tobacco production and consumption.
According to Dr. Doris Kirigia, the transition goes beyond public health concerns and presents an opportunity to strengthen the economic resilience of farming households.
“This transition is not only about protecting public health but also about securing the livelihoods of farmers through sustainable agricultural practices,” said Dr. Kirigia.
The stakeholders reaffirmed their commitment to working together to support farmers through awareness campaigns, technical assistance, and crop diversification programs designed to improve household incomes and promote long-term community well-being.
The initiative is expected to play a significant role in helping farmers reduce dependence on tobacco while embracing sustainable agricultural practices that contribute to food security, environmental conservation, and improved quality of life.
