Truecaller has announced a strategic reseller partnership with 365 Digital aimed at strengthening its advertising and monetization ecosystem across Kenya and South Africa.
The collaboration marks a significant milestone in Truecaller’s Africa expansion strategy, reinforcing its direct sales footprint and long-term commitment to building strong regional partnerships in two of the continent’s most dynamic advertising markets.
Under the agreement, 365 Digital has been appointed the exclusive reseller for Truecaller Ads inventory in both Kenya and South Africa. The partnership will enable brands and agencies to access premium, data-driven advertising solutions at scale by combining Truecaller’s platform intelligence with strong local market execution.
Truecaller, a global communications platform known for its caller identification and spam-blocking services, says the move is designed to integrate its scale, first-party insights, and high-impact ad formats with 365 Digital’s deep market expertise to unlock new value for advertisers in the region.
Speaking on the partnership, Hemant Arora, Vice President and Global Head of Truecaller Ads Business, described Kenya and South Africa as strategically important markets for the company’s long-term growth in Africa.
“Around the world, brands partnering directly with Truecaller benefit from our unique scale, trusted insights and tailored solutions to successfully achieve their wide reach, marketing and business objectives,” Arora said.
He added that the collaboration with 365 Digital would enhance Truecaller’s proven global offering to advertisers and agencies in both markets while strengthening its local footprint.
On his part, Julian Jordaan, CEO at 365 Digital, expressed confidence that the partnership would offer brands a trust-led advertising channel in an increasingly competitive digital environment.
“At a time when establishing brand trust has become almost paramount, Truecaller’s unique position at the intersection of communication and utility presents a strong opportunity for advertisers to connect meaningfully with consumers,” Jordaan said.
Industry analysts note that as concerns around data privacy and brand safety continue to shape advertising strategies globally, platforms that combine verified user engagement with first-party data insights are becoming more attractive to brands.
With Kenya and South Africa experiencing rapid digital adoption and mobile-first consumer behavior, the partnership is expected to create new monetization opportunities while offering advertisers targeted reach through a trusted communications platform.
The deal underscores Truecaller’s broader commitment to deepening its presence in Africa through localized partnerships and scalable advertising solutions tailored to regional market needs.
Prime Africa News will continue to monitor developments in the continent’s fast-evolving digital advertising landscape.
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